This is a story about a necklace and the benefits of Pinterest for a business.

I celebrated my birthday last week.  I won’t say how many candles I had to blow out.

I like to give my husband a handful of gift ideas for me – things that I keep on my ongoing wish list.   I had noticed some pretty necklaces scrolling through my Pinterest feed at some point last year.

Benefits of Pinterest for an Ecommerce website

I clicked on the image you see above to find out more – well, really to see how expensive they were before I added it to my Pinterest Wish List board.  When I saw that they were not hundreds of dollars and I might actually want one, I added it to my Wish List Pinterest board.   And then I didn’t think another thing about it until a few weeks ago before my birthday when I sent my husband an email with a few birthday gift ideas.

Then, SURPRISE!  My husband gifted me with this beautiful necklace for my birthday.

necklace birthday gift


Now, if it hadn’t been for Pinterest, I would have never known about this company Imsmistyle and their cute, affordable jewelry.   I would have never received this beautiful necklace to wear, and I wouldn’t be writing this blog post to tell you all about it.  This is the power of Pinterest.

Even if you don’t have an e-commerce website, you can still benefit from Pinterest by “pinning” photos from your website.  And even better – Blogging is a great way to add fresh new content to your website and have interesting images to “pin” to Pinterest.  Pinterest helps drive unique traffic to your website and help your SEO.


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