Have you seen the new Lexus commercial “Amazing In Motion – Strobe”?  It is a pretty fantastic work of art.

STROBE showcases Lexus’ innovative design and technology through imagination.

The commercial features stunt men and acrobatic performers in advanced LED light suits to tell the story of one man’s incredible journey across the Kuala Lumpur skyline at night.

Get a behind the scene look at the making of this video here: www.youtube.com/watch?v=Giwyhnz64js and here: www.youtube.com/watch?v=4Ke_nlon_Tc

I call that a marketing success – when a television commercial leaves a lasting impression on you, enough so to cause you pause your TV DVR to watch it!

lexus-strobe-commericcal

 

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